Is your Brand stuck in one place, constantly gaining and losing followers but not moving from the constant average? It seems that no matter what you do, you’re not able to boost those numbers up. Maybe you’re even tried using a few Influencer Campaigns but to no avail – what else is there? What other options does the market offer for Brand Awareness?
All good questions to be asking, but the answer is simpler than you think.
Humans (much like other animals) were programmed based on a reward and punishment system, we can see this all over nature. This also holds true for all social and personal behaviors as well. Now imagine if you were to implement this system into your marketing strategy and better yet, using it paired with an Influencer. Well lucky you there is a proven method that most definitely shows noticeable results, if done right – Tag to Win Giveaway Contests.
`Tag-To-Win Giveaway` What is it?
Tag-To-Win giveaway contests can be seen all over the internet, this is because they work. Everybody – and I mean everybody – wants free things. Things that you don’t have to invest anything into in order to get a reward. This is why Tag-To-Win giveaways work so well, you’re teaching your followers that their support and spreading of your Brand name is a rewardable behavior.
How to run a ‘Tag-To-Win Giveaway’ Contest?
The fundamentals of Tag-To-Win giveaways are cause, way to win and reward.
Why are you doing this contest, what is the motive behind the free product/service?
People also love to feel like they are part of something ‘bigger’ than them, so giving them a good enough cause is a double win in their perspective. This can range from promoting a brand new product to giving out the last one in stock.
Way to win
Next comes the way to win the actual giveaway contest. The name is quite self-explanatory, tag a friend and win the prize. You can set the limit of friends anywhere between 1 all the way up to 5 (this is the max amount of friends Instagram lets you tag on one comment). Keeping a healthy balance of 2-3 friends is always the sure way to go.
Use a unique hashtag to promote your ad by making people use it and further increase your ads awareness and reach.
Now to the juicy bit – the reward. You need to make it clear what the reward is and how the winner can get it. One good way to increase participation is to include a gift for the tagged friend as well. This way people will tag each other both ways, increasing your total number of comments and boosting your ad’s awareness and reach.
Tips and Tricks
Keep things small
Did you know that the smaller the prize of a tag-to-win the higher the participation? When people look at tag-to-win campaigns they try to equate the reward to their action – meaning that if you had a high price reward (like an expenses paid trip) but a simple participation method (like tag-a-friend) then people would calculate their chances are ‘too small to win’. But when the reward was something far more attainable, like a wrist-watch or perfume, then the opposite occurred.
Try setting a time limit for the contest – this way people will feel the urge to participate of miss out. Being late to the party is a great motivator.
Yes, this marketing technique can be paired with Influencer Marketing – and the results are staggering (no surprise). Just ask your Brand’s Influencer to display the reward on their story or feed, along with a unique hashtag and a link to your Social Media profile along with an explanation. If your company has the budget to support it, you can even delegate this contest to multiple Influencers, all with the same hashtag and message.