Just like any book has a ‘table of contents’ to refer you to specific sections of that book, the same sort of table of content is present on the internet. There are specific methods to lead viewers towards relevant content. On websites we call them keywords; and in order to generate leads, you need good SEO (search engine optimization) with relevant keywords. The same principle applies to hashtags for social media platforms.
Hashtags are the SEO of Social Media Platforms, they allow you to effectively and effortlessly advertise yourself and grab the attention of your target audience. They are the main reason why things go viral and a great way for new influencers to gain an audience.
But much like keywords, you need to find good, specific hashtags. You need to research how many times a hashtag has been used, how relevant it is to your post and if it will reach your target audience. Try different variations of the same hashtag for maximum efficiency.
A great way for branding
You can create event-specific hashtags, which will allow your audience to find pictures and posts related to the said event, with greater ease.
One such event is collaborations with other influencers or brands. Campaign specific hashtags can help your advertisement spread like wildfire – and a great way for you to generate some free leads.
Another type of events that take place worldwide is national holidays and season-specific days; days such as women’s day and the first day of spring. These are posts that can reach thousands of people indirectly by using the right hashtags. For example, if you’re a fashion blogger on Instagram, you might use #SpringFashion – this will help reach anyone on the lookout for a fashion style for the new season.
Some Influencers and Brands also create contests in which they make a specific hashtag with which their followers can tag their contest entries and sometimes even win prizes. This is a great way to gain favor from your followers and solidify their loyalty. This is used by PewDiePie, one of the most popular influencers of our day and age, with his series #LWIAY (Last week I asked you).
Source of inspiration
Lastly, when researching your competition. Don’t forget to take note of what hashtags they use, and how effective their hashtags are. This can lead you to ideas for campaigns that you might have not taught about before.
In summary, this article will teach you what hashtags are, what they can do for your brand/influencer profile and some ways in which you can use them. But remember, the possibilities are endless, it’s only your creativity that limits you.