Over the years Instagram has constantly been updating and bettering their platform – adding tons of features to not only make the app more user-friendly but also more aesthetically pleasing. One way the developers have done this is by adding filters for both your regular posts as well as for your daily stories – and as time went by, they have exponentially grown in popularity which has led to special updates reserved just for them.
From the time Instagram first launched till this day, a lot of changes have happened inside the app, due to its vast variety of clients, their abundant numbers and not to mention all the different ways the platform is being used – it’s basically a living matter, constantly evolving to suit its shifting demographic.
In the beginning, when Instagram first launched, along with its posting features it included a set of pre-made, developer integrated filters which you could freely choose from to add to your photos. With the introduction of Instagram Daily Stories, the same gallery of filters was present there as well – letting you swipe to your desired filter before posting your image or video. But slowly over time the filters became quite overused and to a point, very dull – which forced Instagram to look for other alternatives; and soon came the AR face filters.
AR face filters were first introduced to Instagram back in 2017 when Facebook (the owners of Instagram) snatched the idea from Snapchat; who were using the technology since 2015.
But alas, with time, even these new selections of developer made AR filters were starting to get repetitive. One good example of this would be the dog-filter, which became a trend and helped push towards users wanting a broader selection of AR and regular filters being added to the app.
To contest this new demand, instead of Instagram hiring dozens of artists who’d be hard at work trying to develop filters and hoping they would become trendy – they gave the creative power to the creative people who were already using the app and its filter features on a daily basis.
They did this by releasing two Creative Tools:
Shift – tool for making Instagram Photo Filters
Spark AR Studio – tool for making AR Instagram Filters
This proved to be a very smart decision on their part, as it gave artists the ability to integrate their own unique style and further personalize their social media space – and not only that, but Instagram has made it possible (and very easy might I add) for YOU to grab these unique filters and use them on your own posts and stories as well using the new Effects Gallery, how cool is that?
How to find Instagram’s Story Effects Gallery?
With this new feature Instagram has also added a new tab on profiles of creators who have made their own Instagram AR filters. By tapping the smiley with the starts on it, you are taken to the creators Effect Gallery, from which you can select any filter by tapping on it. To try a filter out, simply tap the very appropriately names button on the lower left corner labeled ‘Try it’. If you’ve found an effect filter which you like, you can also save it to your own effects tray by tapping the ‘Save’ button on the lower right hand side of the seen while trying the effect – this makes the filter easily accessible for further use.
You can also Browse the Effects Gallery freely by going to your own story tab, scrolling the AR screen and navigating to the furthest right of your effect. When you reach the end, you’ll get a magnifying glass icon with stars in it, labeled ‘Browse effects’. In here you can find hundreds of filters are AR effects created by the Instagram Community.
If you’re specifically looking for Filter Effects then we recommend navigating over to the ‘Colour and Light’ & ‘Camera Styles’ tabs within the Effects Gallery.